More than a brand, Imago is an ongoing journey shaped by people, places, and experiences.
Lunching our first collection
It was the year we started selling our famous patterned shirts, which quickly became a central piece in our collections and an important part of Imago’s identity.
Growing the team
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First patterned shirts
It was the year we started selling our famous patterned shirts, which quickly became a central piece in our collections and an important part of Imago’s identity.
Opening of our first store
Imago opened its first store on Rua Poiais de São Bento, in the center of Lisbon. After years of building the brand while traveling, this became our first physical home. A place to meet people, share stories and bring Imago to life beyond the screen.
Humanitarian Aid Ukraine War
In response to the war in Ukraine, we organized a small humanitarian mission to bring refugees to Portugal.
International expansion – USA
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Marrocos Trip
We went to Morocco to shoot our Summer 2023 campaign with a clear plan, but once we were there, the experience took over. Walking the streets, visiting markets, and meeting local craftspeople led us to do things completely different from what we had originally imagined.
Madeira Trip
Madeira was our first stop in the Portuguese archipelagos, and it immediately felt like paradise, a bit like Hawaii in Portugal. Surrounded by mountains and ocean, we spent our days exploring and taking it all in. After this trip, Azores is definitely at the top of our list.
New supplier partnership - India
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The beginning
We partnered with Thirst Project to fund a water well in Eswatini. It took some time and effort to raise the money, but in the end we made it happen. Knowing this well can supply a whole community for decades is something we’re really proud of.
Opening our 2nd store at LX Factory
Our second store opened at LX Factory, surrounded by creativity and movement. It represents where Imago is today, still curious, still growing, and still driven by travel and experience.
Ericeira Trip
We went to Ericeira to shoot our summer 2024 campaign and escape the routine and spend time by the ocean. Surfing, exploring, or just walking around, it’s about getting out and seeing as much as we can.
Serra da Estrela Trip
In Serra da Estrela, we left the city behind and explored the mountains. Even close to home, traveling like this reminds us why we love discovering new places whenever we get the chance.
Summer Collection 2025
Our summer 2025 collection Late Check Out is about that feeling of being able to stay a little longer, take your time, and enjoy every moment, like extending your stay, even when you should be leaving.
Winter Collection 2025
Cosmic Voyage was the theme for our Winter 2025 collection. It came from the idea of traveling far, getting out of the usual, and exploring something different.
